Julianna is a born-and-raised New Mexican committed to helping small business owners thrive and find joy in starting and growing a business.

As a graduate of UNM Anderson School of Business she embarked on a path of lifelong entrepreneurship that drives her commitment to helping others understand and implement key practices in their businesses, including strategic planning, finance, accounting and marketing. She does this by creating fun and non-intimidating learning environments and consulting sessions for her clients.

She is the Founder and CEO of Silva Strategies, an Albuquerque firm that offers finance operations and business strategy to overlooked business owners so that they can transform their systems and workflows into thriving businesses.

Prior to launching her firm, Julianna excelled at non-profit management, most recently as COO of Family Friendly New Mexico, a local non-profit supporting employers to implement family friendly workplace practices. Prior to that, she was VP of Special Programs & Marketing at WESST, a statewide non-profit with a mission to provide consulting, training, and lending primarily to women and people of color.

Deeply committed to equitable collaboration and practiced at human centered design, she is a key player in developing coalitions to create strategies that learn from and provide support to diverse entrepreneurs.